"The Shack, The Hut, and The RAMs," so what's really in a name? Apparently alot. I can remember in the 70s (yes the 1970s) when Radio Shack had a battery club for kids. They would give you a free battery (any size) once a month when you showed them your Radio Shack Battery Card. I grew up with Radio Shack. I built my own radio, thought my 8 track was state of the art fidelity, and knew how to hook up my cars with equalizers, power amps, and speakers. As to The Hut, well I grew up in Brooklyn, eating Pizza Hut , and calling it "Pizza" was an insult to every Italian on the planet. We used to say that's cardboard wit cheese.

What you name something definitely creates an image, an identity, and an emotion. Think of the words, the Defendant, versus the Accused, versus John . You can almost feel the charge on the words lessen as you go along. 

My profession gives me a keen interest in words, whether on paper or spoken. I have a deep respect not only for language but for communication. How you say something is just as important as what you say. Saying, "I love my wife" or "I lovvvve my wife" can mean two entirely different things. Am I sarcastic? Am I sincere? Am I being truthful? 

As a DWI trial lawyer, I first seek to  humanize my client in the Courtroom. He has a name, a family, a job, and a place in this world. For people on a jury to see him or her "like" themselves they must be able to relate (empathy is powerful stuff) to them. As in the sense of "there but for the grace of God go I." Could I be in his or her shoes right now? Jury Empathy is powerful stuff.

To the Government and their lawyer (yes the dreaded "government lawyer" ), also known as the prosecutor, or to some not so kind, the persecutor, they seek to dehumanize people. Much easier to call someone a criminal, a crook, and find them guilty if they are seen as less than human. Therefore, they are not at all like you and need to be punished for their mistakes. Perceptions are really what we are after, much like The Shack and The Hut want to change the public's perception. Who are these companies? Who are these people? They are nothing more or less than what we assign to them.